Chop Chop

A visual identity for Chop Chop Rotterdam, consisting out of a logo, company and menucard and social branding. First the company started off as a restaurant, but later turned into a small street food company that offers small Vietnamese dishes for regular catering in large businesses.

Logo Design

A minimal approach for a restaurant that has all of its dishes eaten with a pair of chopsticks. As a reference to the name and the round dishes, the logo exists out of a giant C characterised with the name within and is also a display of one of the many Pho's the business offers.

Branding

For the social branding, menu and business cards the concept was applied to having the content (photo's) inside the Pho/logo, and for the text to be carried by chopsticks. Some assets have branding with longer lines of text that refer to noodles.

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