Chop Chop

A visual identity for Chop Chop Rotterdam, consisting out of a logo, company and menucard and social branding. First the company started off as a restaurant, but later turned into a small street food company that offers small Vietnamese dishes for regular catering in large businesses.

Logo Design

A minimal approach for a restaurant that has all of its dishes eaten with a pair of chopsticks. As a reference to the name and the round dishes, the logo exists out of a giant C characterised with the name within and is also a display of one of the many Pho's the business offers.


For the social branding, menu and business cards the concept was applied to having the content (photo's) inside the Pho/logo, and for the text to be carried by chopsticks. Some assets have branding with longer lines of text that refer to noodles.

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