Bio

My design practice lies in designing and and developing attention-aware systems, in the form of interactive installations, brand identities and campaigns.
My focus has always been people: where I was taught to capture their attention, I rather incorporate their attention into the project or work itself. Whether working from my own or a shared vision, with grounded research I will make sure it comes to life in a form that is unmatched – enriching the project with another perspective. Every project requires different ideas and solutions, and I feel it is absolutely worth it when the results are refined, informative and engaging.

Studies

2014 - 2018
Willem de Kooning Academie Rotterdam
Bachelor of Arts (BA), Graphic Design & Data Design

2010 - 2014
Grafisch Lyceum Rotterdam
Graphic Design




Work Experience

2021 - present
Lava Amsterdam
Designer

2017 - 2021
Comedy Central / MTV / SPIKE / Paramount
Viacom International Media Networks
Graphic Designer

2017
Comedy Central / MTV / SPIKE
Viacom International Media Networks
Intern Creative & Design On/Off-Air

2016 - 2017
Visual Revolutionaries
Graphic Designer

2014 - present
Freelance Graphic Designer
TU Delft, Decathlon, De Sportbank, 
Schipper Accountants, Veronica
Refugee Phrasebook, Nationaal Archief

2013 
Friends For Brands
Graphic Design Intern

2013
Zwiers Merkregisseurs
Graphic Design Intern




Awards/Lectures/Exhibitions

2019 - Ghar: A Living Archive

2018 - Drempelprijs: Kronos Application
At WdKA Drempelprijs 2018

2018 - Promax BDA Europe
Best Trade Ad: Programme or Channel
WFL Final 16

2018 - Promax BDA Europe Best Live Event Promo: WFL Final 16

2017 - Featured: San Accents - WFL 360 Branding & Campaign
At San Accent

2018 - Exhibition: Making Up Mars
At Het Nieuwe Instituut

2016 - Talk: What Design Can do for Hybrid Publishing
At What Design Can Do

2016 - Talk: What Design Can do for Refugees
At What Design Can Do

2015 - Exhibition: The Hague Affiche Awards 'Frenemies'