Brouwerij Victorie Branding
Brouwerij Victorie is a micro-brewery founded by Jorge Fröberg, Tom te Buck and Maurits Meester in 2020. Brouwerij Victorie mainly brews classic beers with a modern twist, by using interesting hop varieties and combinations with herbs. This creates a surprising beer that pushes the boundaries of traditional beer styles. All come from a creative background, such as marketeer, art director, website developer and thus they felt like taking the creative process to the next step. By collaborating with artists and giving them a platform: their beer. They only give one framework to the artists, the number or year, with the request to create an atmosphere behind it.
For the One Hit Wonder and Juicy You beers I was asked to design the labels. The One Hit Wonder is a spicy dry beer with a subtle acidity in the aftertaste, originally a Belgian farmhouse beer that was mainly drunk in the summer. Such as the name, the label is also a One Hit Wonder if you can read the title properly in the label, and also gives off those swooning summer vibes.
The Juicy You is an explosion of radiant colours and gives off a vibe of imagining yourself on a tropical island - it's all about you (and with you a dozen others) Juicy You is an Indian Pale Ale with a dry hop of Chinook, Simcoe, Citra and Mosaic that makes this beer a true citrus bomb.
For the One Hit Wonder I designed a typeface, which the brewery also wanted to incorporate in a new logo design. In this new phase they also wanted to lose the year on the beer's surface, as it might be too much of a framework for artists. The logo also radiates more of the playfulness and creative freedom they desired in comparison to the old logo. I chose the colours carefully, as for example the orange and pink in the above pictures. Keeping printing costs in mind, the labels are printed in CMYK and not in Pantone. Even though CMYK is more flat, these colours are such opposites of each other that they strengthen one another and make the labels look way more bright - same goes for the gradient ones and the colours underneath these texts. This way we almost achieve the same effect as how the colours look in RGB on a screen.
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About Brouwerij Victorie
Brouwerij Victorie is a micro-brewery founded by Jorge Fröberg, Tom te Buck and Maurits Meester in 2020. Brouwerij Victorie mainly brews classic beers with a modern twist, by using interesting hop varieties and combinations with herbs. This creates a surprising beer that pushes the boundaries of traditional beer styles.