SPRING Festival
Services
Every spring season, one festival in the city of Utrecht really stands out: SPRING Performing Arts Festival.
The multidisciplinary, international event speaks to thousands of art professionals, students, and adventurous art lovers. With a focus on technology and performing arts, SPRING is not afraid to ask urgent questions through its program. It invites us, the audience, to play with our perspective on society. What started out as a brainstorm for the 11th edition, actually grew into a whole new brand identity and strategic trajectory matching the festival’s true dynamic and fluid nature.
From external formal communication to bespoke design solutions and truly engaging marketing campaigns, servicing flexibility for various output while maintaining its strong and energetic recognition. One special visual representation; we came up with of a flexible human-centered typeface, a dancing typeface that transitions to all output.
Creative Team
LAVA
Lars Terhorst - Creative Strategist
Frank Smolenaers - Creative Strategist
Anton Lamberg - Digital Director, Concept, Bespoke Tooling
Sacha Van Den Haak - Creative Director, Concept
Camie Roos - Lead Communication & Design
Lisa Mombarg - Digital Designer, Website
Sven Lablans - Graphic Designer, Print