The Red Cross
Services
The Red Cross is the world's largest humanitarian movement, a global network of people providing assistance to those affected by conflict, disaster, and other emergencies, regardless of their nationality, race, religious beliefs, class, or political opinions. The movement consists of three main components: the International Committee of the Red Cross (ICRC), the International Federation of Red Cross and Red Crescent Societies (IFRC), and 191 National Red Cross and Red Crescent Societies.
The Red Cross needed an enhanced communication strategy to build public trust, secure crucial humanitarian resources, enhance operational effectiveness, ensure safety and access to those in need, and manage its reputation by providing accurate information and combating misinformation, especially during crises and disasters. A comprehensive strategy helps the organisation clarify their role, influence stakeholders' behavior, and gain acceptance for their vital humanitarian work on a global scale.
Services include internal and external communication strategies into information design, content creation, campaigns, to yearly reports for funding purposes and press releases.
For the Red Cross regions of the Benelux, including small parts of Arabia and Greece, it also means working on separate projects like the The Refugee Phrasebook. This an open collaborative project to provide important vocabulary to refugees. It assembles important phrases from various fields and encourages designers and experts in the field to improve on the material. While the first collection of phrases was still limited to a closed document with a narrow use case, volunteers quickly migrated the data to an open table in Google Sheets and significantly increased the number of participants with their network. This step also emphasized a commitment to transparency and openness by publishing the data with a Creative Commons license (CC0), reuseable for refugee aid projects everywhere.
