The Ocean CleanUp
"At The Ocean Cleanup, we’re developing the first feasible method to clean up world’s ocean garbage patches. Five vast areas of Open Ocean, known as the subtropical gyres, act as a trap for ocean plastic. We specifically focus on the North Pacific accumulation zone - also known as ‘the Great Pacific Garbage Patch’ - since about 1/3 of all oceanic plastic is concentrated in that one area between Hawaii and California 1."
Brand Identity & Strategy
The identity was developed by Friends for Brands, a strategic design agency. As a graphic designer on the team, I contributed to both the branding and strategy. We crafted a cohesive visual identity, from designing the logo to establishing style fundamentals for infographics and explainer videos—tailored for both the public and potential investors. To communicate Boyan Slat’s vision effectively, we created a clear and visually engaging style, making complex ideas accessible.
Structured visuals and straightforward messaging were essential in presenting the business plan of the young inventor. This approach was further reinforced through personalized updates, storytelling, community engagement, and donor retention campaigns. The campaign quickly gained momentum, attracting widespread support. Within a year, substantial funds were raised, and people around the world were eager to contribute.
Visual friendly style
To make complex systems easier to understand we created vectorial drawings and managable editorial layouts for posters, stickers, project patches, banners and digital media such as explainer video's, infographics, and website/interactive media kits. Basic motion principles were applied and made easily adaptable for new or other parties with which the organisation frequently collaborated, yet also kept room to be developed further as the amount of new inventions grows.
• • •
Creative Team
Ward Nicolaas - Art Direction, Graphic Design
Joey Vermijs - Brand Director
Susanne Volder - Strategic Director
Amy Verkerke - Project Manager
Peter Verloop - Graphic Designer
Camie Roos - Graphic Designer