AM Architects
AM Architects aims to be the leading and socially driven area developer in the Netherlands. As the world is changing rapidly, societal issues are not abstract challenges but concrete questions from people. It is more important than ever for area developers to take responsibility, show courage and be vulnerable to achieve effective, sustainable and fair solutions. They set the tone with distinctive, innovative concepts and unconventional collaborations to create impact. As a part of LAVA, I worked on AM's rebrand, creating a concept to capture this energy and develop it into a brand design system - with only keeping the logo and the color red as it was. With the logo as our inspiration, we scale up its frame and dive into the world of AM. Going through a world of color and beaming gradients, our 'impact beam', we reveal AM's content. A narrative build around people and their homes, with clear photography guidelines, warm rounded typography and our soft gradient glow in different shades of red.
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Creative Team
LAVA
Creative Strategist - Frank Smolenaers
Creative Strategist - Lars Terhorst
Creative Director, Concept - Sacha Van Den Haak
Design Lead & Motion Designer, Concept - Camie Roos
Digital Director, Web - Anton Lamberg
Digital Designer, Web - Lisa Mombarg