Vossius Gymnasium
Services
Vossius Gymnasium is a small, lively and close-knit school in Amsterdam. They help students rise above themselves and teach them to think autonomously. As Communication & Design Lead I worked with the team and the school's coördination team on the strategy and branding trajectory of the school to help them reflect this in their image. Our vision centers around the students building their own paths, thus coming up with a triangle that embodies both student and school as direction-giver, while also embodying a 'V'.
We needed to increase enrolment by promoting its strengths, improve its reputation as a closed-off school and raise brand awareness through consistent messaging while at the same time raise funds for the school's initiatives and general needs.
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Creative Team
Frank Smolenaers - Strategic Director
Sacha van Den Haak - Creative Director
Camie Roos - Lead Design & Communication
Lisa Mombarg - Digital Design
Floris Douma - Developer
Robbert Wigt - Coördinator Vossius Gymnasium
Niels Blekemolen - Photography