Camie Roos

The Royal Netherlands Air Force Historical Flight (KLuHV) preserves and operates the largest fleet of historic military aircraft in the Netherlands. From iconic aircraft like the Spitfire, B-25 Mitchell, and Harvard, the KLuHV keeps aviation history airborne, powered by a dedicated team of volunteers. With a focus on education, heritage, and sustainability as we honour the legacy the Royal Netherlands Air Force and support it by flying the commemoration missions across the country.

As a volunteer Communication Advisor & Designer here I work within the Marketing Communication team. We carry the Marketing Communication department and have developed a new brand positioning, identity, tone of voice, a variety of communication strategies, press contact3 and establishing and renewing contact with our industry peers.

Through internal and external communication, we strengthen existing ties and new ones with different audiences. Ranging from internal communication within the foundation to our associates at the Royal Netherlands Air Force and sponsors, to external marketing communication with labor market and sponsor campaigns to gain more experienced and diverse (specialised in their field) volunteers and donators, to content marketing on our different social media platforms, television documentaries and more. 

To drive support for the mission of preserving aviation heritage, we set up a variety of events, one of our highlights being the Symposium Historic Flight which brings together the (governmental, historic, small and big) aviation partners that we have in the Netherlands such as the Human Environment and Transport Inspectorate (Inspectie Leefomgeving & Transport) and Aviodrome to  for discussion on how to strengthen and evolve historic flight, talking about topics such as sustainability. 

As a foundation that is partly funded by the Air Force and partly funded by individual sponsors to Partner Marketing, we also channel into communication for different funds to sponsor the fleet. We also invest in our product marketing, with campaigns for merchandise created by the volunteers from hats to bags. 

In order to keep strengthening the ties and raise overall brand recognition, likability and connection with our different audiences we  accompany our merchandise team  to different events, from air shows to aviation congresses. We strengthen ties with our partners, do press and media handling to press communication, social media reporting and networking. 

We also evaluated all existing creative output and streamlined this. To unify this wide range of content, we established and carried out more of these brand pillars; such as the colors orange and blue, the use of the iconic triangle to represent all 250 volunteers in bespoke typeface and the use of the triangle as an image mask. Emphasising that the narrative is not just about historic aviation, but about the people behind it.