MTV EMA 2020
The MTV EMA is a yearly music awards show that features world-class performances from some of the biggest music acts on the planet. For the 2020 edition the brand team put on a huge collaboration with Studio Moross to introduce a branding, broadcasting and studio design befitting a worldwide award show. As they created broadcasting elements and main show VFX, the brand team covered the campaign design, promo and online graphics. Both vibrant, colourful and like MTV nowadays, all over the place with crazy video editing and 3D shapes, bold kinetic type and smooth animation.
Logo & Extensions
Being slick and to the point, the identity of the 2020 EMA's stands for coming together, being one through music, in difficult times. With music still at the core of the EMA's, the portrayal of sound waves is woven into most of the visuals and forms the red thread throughout the campaign identity.
Key-Arts & Campaign
For the main posters several backgrounds were designed in the color palette that we chose to go with from the logo. The favourite one being the eclectic bright green/cobalt blue mix, accentuated with salmon pink highlights. The visuals did not require a special photo from the artists, as we usually use album pictures or pictures that are preferred by the artist. In this way, a photo of every shape and style would fit into the dynamic poster display.
Main Show Graphics
Since the main show was online, there was chosen to go for a real-time VFX environment of a chalice-formed venue, a reference to the EMA logo. The circle shape was also extended further into the show's announcement display beaming above the hosts of the event, to inform about the category at hand or announce artists.
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Creative Team
Femke Westerhof - Project Manager
Studio Moross - On-Air & Motion Design
Studio Bild - Live Show Graphics & VFX
Julia van der Hoeven - Video Editing, Online
Ivo Deumens - Promo Video Editing, On-Air & Motion Design
Camie Roos - Graphic Design, Campaign & Online