Comedy Central Extra
Comedy Central Extra is a flanker channel in the Netherlands, which contains shows for the more experienced comedy watcher. With this rebrand, the emphasize lies on the great content that Comedy Central Extra has. The philosophy: less graphics, more content! If the channel does need to show graphics, let's keep it clean and simple and always try to include some of the content in the shape of a GIF.
The Logo
Instead of using the old logo with the Comedy Central emblem, we made a new grid existing out of three rows. The Comedy Central Extra characters would be written all out, which makes it possible to animate them back in and make a show and date pop up for example.
The Promo Package
That grid led us to cleaning up the promo package, with an ultra short opener and an endboard that includes a lot of whitespace to channel the viewers attention to the messaging. In the video up here and the examples down here you can see how we used the logo is used as a base for all the messaging.
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Creative Team
Judith Peters - VP Marketing & Products
Anouk Janssen - Project Manager
Jorge Fröberg - Art Director, Concept, Motion Graphic Design
Camie Roos - Concept, Graphic Design
Hofkapellmeister - Sound Design